Since 1952, the K trade fair in Düsseldorf has been a fixed point in the calendar of many plastics and rubber processors as the leading trade fair for the entire industry. Today it can look back on 70 years of success and the Vasantha Group is right in the middle of the action. We earned a lot of praise for our new trade fair appearance including stand design, as we definitely stood out from other exhibitors with the illuminated and reusable glass elements of our stand. The combination of our elegant and simple design with storytelling and meaningful colours was an eye-catcher in Hall 1. The rebranding of our parent company Vasantha was also presented to the public for the first time. With a contemporary logo, a brand new homepage and a revised corporate identity, the Vasantha Group keeps its finger on the pulse and thus reflects its willingness to innovate to the outside world.